We always talk about how a brand is a set of meanings and perceptions. And, of course, the brand space, whether it's an office, a restaurant, or a workshop, also needs to communicate this identity through its architecture.
In many cases, this space is an essential point of contact, which imbues many meanings and transforms the consumer experience. After all, who has never been even more enchanted with a brand after visiting it? (Hello, Disney!) The opposite can also happen and has a potentially disastrous effect, but let's focus on the positive today, okay?!
The project of Sonheria Pediatrics is our successful case to exemplify this relationship. Architecture and interior design have always been the main focuses during the development of this brand. Our main goal was to ensure that every aspect of the brand resonated with its commitment to providing an exceptional experience for the little ones, that is, a pediatric clinic designed exclusively for children, creating brand perception through the architecture of the office.
From there, we created the concept of soap bubbles as possible universes, the tale that accompanies Júlio in his adventures through different worlds, and, finally, the panels for each thematic room, illustrating a little piece of the stories experienced by Júlio.
In addition to the panels, Sonheria also invested in incredible furniture, with 3D and interactive pieces, such as the submarine in the Underwater Room, and the life-size mini astronaut in the Space Room. And soon, the hot air balloon in the reception of the new room, as well as an amazing toy in the Dino Room.
Applying the brand identity to space is always a challenge. Therefore, it is vital to have the assistance and expertise of an architect or interior designer. With the guidance of a suitable professional, it will be much easier, and even more economical, to apply the identity to the space so that it truly reflects who the brand is.
In the Sonheria project, we got to know the work of architect Jaqueline Machado, who was essential in incorporating the playful and welcoming identity into the space, combining architecture and brand perception.